Fake news has become a staple of our society the past few years. It’s changing elections, effecting policy making and ultimately fueling hate. Fake news is nothing new to politics. Ancient nations used propaganda dating back to the early days of the Roman empire. Today, fake digital news is widespread and hard to stop at a national level when the producers are nation-state sponsored, but for local/state policymakers and influencers it’s something you can get in front of.
How does it happen?
Digital fake news spreads fast across social media platforms because of instantaneous news updates by civilians and news outlets. These posts and pieces of content get kicked around timeline algorithms that get seen by thousands of people. Our desire to continuously be updated on information allows for a breach in the truth we should be reading.
What can I do to protect my message?
Leverage content and produce it quickly.
To get in front of the possible manipulation of your message, you need to spread information quickly through multiple digital platforms by leveraging your content. Spread your message the same way fake news spreads; produce press releases, blog posts, videos, podcasts, social posts. Fake news often wins because of the amount impressions and channels it is distributed on. Win the number game early to keep your message in front.
Be the first to contact traditional media.
We’ve all read fake news reported by a traditional media outlet. It happens because of the push by these outlets to have high web traffic for advertisers so the news outlet can keep the lights on. Often the people writing the blogs and digital content are different than the journalist working beats for print or long form articles. The digital content writers are under heavy pressure to continuously produce news for the website. You should know these people and have a
Two plus two is not five but if enough digital content is produced
I’m a writer and filmmaker from Santa Fe, NM. I write, run, and eat plants.